Product Management
The following projects demonstrate my product skills
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Improving the first-time homebuying experience
01
Rocket Mortgage
Rocket Mortgage collaborated with my team at Stern School of Business, NYU to innovate a digital product that helps first-time homebuyers sign up for mortgages applications effortlessly.
I led a Design Sprint with a team of 5 to innovate this digital solution.
03
Mastercard Product Strategy
Mastercard collaborated with my team at Stern School of Business, NYU to design a Product Roadmap that would help it become a lifestyle brand. My team designed 3 product concepts, and packaged them into an integrated and connected framework, leveraging Mastercard's multi-sensory brand assets. We collaborated with a UX designer to bring our ideas to life.
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06
Prescriptive Analysis -
Search Recommendations
I analyzed the search marketing data, to derive causal inferences on the Ad Rank of search keywords. I have also provided specific recommendations to improve the rankings of Search campaigns, based on insights from data
I can do similar analysis to determine what product features are driving adoption, engagement and ROI